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Matches 1 to 13 of 13 » Thumbnails Only » Slide Show
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 | Little White Barn.
In 1895 Charles William Post started the Postum Cereal Company out of a barn. Image taken from a postcard circa 1910. |
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 | Postum.
His first product was Postum. Roasted grain and a little molasses were combined to form an instant drink meant to be a coffee substitute. |
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 | Postum Ad.
C.W. Post believed caffeine was not good for you. Charles turned out to be adept when it comes to advertising and marketing even if his claims were sometimes outlandish. In it's first year Postum lost $800 but, by the end of second year it was generating sales of $3,000 a month. |
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 | Grape Nuts.
His second product, "Grape Nuts," a cereal made of malted barley and whole wheat, was introduced in 1897. |
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 | 1911 Grape Nuts Ad.
It was sold as the answer to everything. It would build red blood cells, steady your nerves and prevent malaria, consumption, and appendicitis. It would be many years before government regulations caught up with the problem. |
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 | Instant Postum Ad.
The Chicago Tribune, Wednesday, May 29, 1912 page 5. |
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 | Grape Nuts Ad.
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 | Grape Nuts Ad
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 | 1938 Post Toasties Box.
Kellogg's Corn Flakes were first created in 1894. The Postum Cereal Company created "Elijah's Manna" in 1904 to compete with them. Religious groups objected and it hurt sales. In 1908 the cereal was renamed "Post Toasties". |
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 | Post Toasties Ad.
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| 11 |
 | Postum Cereal Plant.
By the early 1900s Postum Cereal Company's Battle Creek plant was the largest of its kind in the world. They employed 2,500 people. The company Had a net worth of $5 million. Image from a postcard circa 1915. |
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 | Postum Cereal Company Model T.
When C. W. Post died in 1914, his daughter Marjorie Merriweather Post took over the company. In 1923 Marjorie's husband, Edward F. Hutton, became chairman of the board. |
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 | Postum Cereal Press Room.
In 1929 Postum paid $22 million for controlling interest in the General Foods Company, which was owned by Clarence Birdseye. The Postum Company then adopted the General Foods name.
Image from a postcard. |
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